Those assets could be images, videos, 3-D assets or documents. Related Article: 5 Good Reasons to Avoid DAM Software What Is Enterprise Digital Asset Management?Įnterprise digital asset management solutions allow organizations that deal with media-rich content to create, manage, archive, repurpose and manipulate digital media assets. Brands who run ad campaigns, have podcasts, share video content and run online streams need to be able to keep track of their content. There are many solutions available, from free and open source platforms suited to smaller teams, to enterprise-level solutions offering support, management, hosting and API integrations that make each department’s job that little bit easier.Īccording to one recent study by Research and Markets (subscription required), the global digital asset management market is expected to be worth $8.6 billion in 2026 - a significant leap from the $1.2 billion valuation in 2014. DAM software helps creatives and marketing teams keep track of those assets. They can reach more customers, collect more data and have more touch points and assets. Digital Asset Management (DAM) solutions can help make common challenges such as localization, rights management and maintaining a consistent brand identity easier for growing brands to cope with.Įven small business owners can now conduct campaigns with a reach that big brands would have envied in the 1990s. Marketing across multiple social media platforms, email, and other digital avenues presents fresh challenges for brand owners. Online marketing is an essential tool for modern businesses. Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list.Įditor's Note: This article has been updated to reflect changes in Gartner's list.
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